When I was browsing for a new topic, I happened to see this blog, Thea Bryllup’s Blog, a special Norway girl.
My attention was caught by a big “slogan” at the home page: “Stop Bryllupet”. What does it mean? So I did a bit of research and before we talk about any Digital Marketing, let me tell you a story.
Thea Bryllup, a beautiful 12 year old girl from Norway is blogging about the most important event in her life: getting married! There is no doubt that this would be the 1st teen bride in Norway, who is getting married in 1 month. “On Saturday, this little girl will walk down the aisle. At the altar, she will meet her 37-year-old husband-to-be. Your eyes aren’t betraying you – this bride doesn’t just look young for her age: Thea is Norway’s first ever child bride. And she’s just 12-years-old” – wrote graziadaily.co.uk
Since this blog is open to share her personal life moments and preparation for the wedding in this coming Saturday, her blog became one of the most read blogs in Norway and goes viral within a month. Thousand discussions, for and against this marriage has been mentioned in social media and spreading out. Some people even tried to stop the wedding. Some negative and emotional comments raised. And do you know this Saturday, October 11, her wedding day, is also the UN’s International Day of the Girl? Thea is just one of million girls who have been forced to arrange the marriages. 39,000 girls, one every two second, are robbed their childhood by arranged “I do” everyday. By sharing the Thea’s story on this blog, social media community is sharing the message to the world: Girls not Bride. Mabel van Oranje, Board Chair of “Girls Not Brides” campaign, spoke on Norwegian NGOs, “Our goal is to end child marriage in one generation. If we can keep this generation of girls out of marriage before age 18, we can be pretty sure that they will make sure that their daughters do not marry young either”.
Efficiency by using digital marketing campaign, United Nation can raise awareness for an international message like “Girls not Brides”, to encourage people to “digital attend” to stop the child marriage issue and raising their voices to help young girls around the world.
Please leave your comment below to share your thought about this campaign and actively involved in saving young girls from arranged marriages.