If you go to Federation Square sometime between 21st – 24th October, you should drop by Macca’s Lunch box to get yourself a free steak wrap!
You will easily be attracted by a big red pop-up shop decorated with lots of lettuce and long queues at Federation Square, that’s where is it!
And if you take a pic of your free wrap and post it on social media, make sure you use #maccslunchbox hashtag!
The Steak and BBQ Mc Wraps are 2 new products that Mc Donals came up recently in there “Real Choices” menu. The main idea is to promote the quality of the products through “ordinary to extraordinary” quality of Aussie steak. With the idea of the free steak wrap at cute Red Macca Lunch Boxes around Australia from Oct to Dec this year, some hashtag signs provided to customers, Mc Donalds is trying to bring this campaign to social media. In the next couple months we will be able to see if this campaign is successful or not. For now, just enjoy your free steak wrap first!
Please leave your comments below if you have tried this product. Do you think it is a good way to promote a new product by giving it for free?
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This is a great idea! I saw Shapes being handed out to passing consumers for free today outside of Flinders Street station so it must be a trend! I think this is an effective strategy, as it gives consumers value in return for promoting the brand on social media and raising awareness among their social network. This allows brands to reach a larger audience online and create a positive brand image by giving consumers more value. Interesting post!
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Thanks for your comment TheDigitalLife. I found that people are very happy and excited to try the new food when it’s free and served by friendly Macca’s staffs. Absolutely they reached a larger target audience as Federation Square is the famous place to gather lots of International Customers and local ones. So free food not only promote local food to local customers but also to international customers and could be a fun unforgettable memory!
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