Personal Branding

Personal Branding.

Have you ever heard of this term? If yes, have you ever thought of your own personal branding? Do you think it is important and why? I bet most of us don’t.

We all have our favourite products, our preferred services, the brands we like. So many brands and products become so familiar that we are so loyal and commit to them. Think back to all the purchases we make day by day, year by year, do you think you are affected by ‘brand’? Why it is so important to your decision-making process? Must be because it makes the product/service stand out, more than the non-branded ones.

Personal branding is the act of marketing oneself as a brand. Building a personal brand involves two key processes: self-management and self-improvement. Theory says that personal brand could be detected by people in the first 5 seconds. The question is: How to build an awesome personal brand?

Firstly, from this moment onward, see yourself as a brand. Analyse your strengths and weaknesses. How would you like people to see you? Would your charming smile and friendly attitude attack their attention enough? Would your passion and work commitments are part of your brand? Understanding the questions of how you want to represent your own brand and how you expect people to see it is a crucial start.

Afterward, you would need more time to dig a little deeper and develop a detail strategic plan for your brand. Of course, you can still be yourself. However, if you are seriously considering a long-life career path or working for an organization, your personal brand should be well-shaped. You might not see how beneficial it is in the first week, but within a year, you will thank yourself.

Many of us know Ellen DeGenerges as one of the most successful Television hosts in the USA and we also know Martin Yan is celebrity chef (worth your Google Search if you don’t know him yet). But did we know about these two persons in 2000s? How long did they take to reach the level of personal brand recognition as what they have now? We don’t have the exact answer but I am sure it has been a very long journey they been through. It is true that personal Brand will take time, 6 months, 1 year, 10 years and even a lifetime but once you start seeing the results out of it, you will desire for more. Only you know how to build the best personal brand for yourself. Despite some confusion and you might feel stupid to do proper marketing job for yourself at first, it will be worth your time and effort in a long run.




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