Everyone knows how to use hashtag on Instagram, how about Facebook? Have you ever tried to hashtag something on Facebook? If not yet, you should read my post below.
Using hashtags in your Facebook posts will make your content easier to find when people search for you or want to share the same interests. Hashtags on Facebook work quite similar with Instagram hashtag and as they do on Twitter.When click on #superhero, it will take you to a feed of public posts that contain the same hashtag. The hashtag feature is now accessible to Facebook users, and will appear as clickable links in your timeline and throughout Facebook.
As you can see, now Facebook allows this function to help Facebook users expand their research, which is an advantage for marketers to reach larger number of customers, sharing same values and ideas, more chances that people will look at your posts in same topics if they are interested. By including a hashtag in your post, you can possibly get in front of people who may not have seen your post otherwise. But you’ll have to monitor this in your Facebook Insights. Make sure you watch your Reach and Engagement Numbers to see if your hashtags are making a difference in your posts.
Most of big brands on Facebook would have their own special hashtags, such as their brand names #cocacola #chanel or marketing campaign #oneforone (Toms shoes campaign) or event #worldcup #nyfashionweek (New York Fashion Week) or brands of destinations#melbourne #hawaii to specific product/product category #iphone6 #lipstick
Just like photos on Instagram, every post on Facebook could include more than one hashtag with any keyword. This is bigger chance for marketers as when Facebook reached 1 billion active users on mobile devices, Instagram only reached 200 million users in this year. Imagine you are a Clothing company, would you want to promote your clothes at such a huge event like New York Fashion Week? However, you are a small brand with new business, how can you do that with little money in your pocket? #usehashtag
You can hashtag anything as long as it related, #clothing and #fashionweek, #jeans and #ootd (outfit of the day), #food and #delicious etc. These keywords would bring your Facebook posts to other millions Facebook users within one click. Is that sound great?
If I tell you now that hashtag on Facebook could bring your post cross social platforms, is it even better?
Brands could be amplify. Marketers must be sensitive enough to catch up with new trends (good and bad) and try to use it to relate and somehow promote to their products/services through social media #hashtag, that’s the key point. Or they can even promote their own special event by create unique hashtag such as #safemistake . But be careful, if it’s too “advertising” and lack of value, you could lost your potential customers. In addition, if your brand is suffering a brand crisis, hashtag may turn to be the other way around: really bad for your brand.
Abercrombie & Fitch scandal only got worse through hashtag.
Hashtag was made to support media platforms, special characters, express tone, voice, emotions and now helping marketing online. There is no book or guideline for marketers to the best uses of it, you only need to practices. Be specific, simple and give some values/content in it. The more practices, the better (as usual).
Even there are few articles argue that Facebook hashtags don’t bring much effects or impacts to business, but it’s become more popular now. Facebook competitors such as Twitter and Instagram are leaders in this area, but I believe all Facebook users will soon join the hashtag trend on Facebook and until then, we, the marketers need to be one step before the time.