Android Users and iPhone Users are different in characteristics???

An American Advertising company named Chitika revealed a report in Jan 22 stated that the American people who has a higher income and higher level of education tend to use iPhone more than Android. The study also mentions about iPhone users’ characteristics: “Smart and Educated people” use “Smart phone”.

Chitika is not the only company interested in this topic. A Pew study in 2013 discussed that men are more likely to use the Android phones than women.  Students at college and higher income level people are more likely to use iPhone than others.

Of course, these studies are not strong evidence to conclude iPhone users are smarter or richer. However, there are a few common characteristics of these users that we can “recognize”:

Group 1: Android users: male, deeply technical, hard thinking, more likely to be in technical field and work as a programmer.

Group 2: iPhone users: consumers rather than producers, addicted in social media and non for technical jobs; higher income, higher education level.

Which phone are you using right now? Are these surveys/studies somehow reflect your characteristic? Share your comments below to discuss further.


BBC Panorama – Factories produce Apple products in China and Indonesia: terrible condition!

BBC just released a documentary about Apple’s factories in China and Indonesia. BBC found terrible facts about work conditions and very low standard in these factories, where people – workers be treated like in Army factories, working at least 12 hours, fall asleep while working, standing and sleeping during short breaks, 12 people in a dorm room for 8 etc. The documentary points out that Apple broke their promises about working conditions and even it’s could be quick and easy for them to address the issue, Apple hasn’t put any effort to solve the problem. Even when BBC told Apple about what they found, Apply reply did not satisfy people’s expectation. BBC even did a deeper research on Apple supply chain and the more they found, the more disappointed we feel.

However, there are many contrast opinions on this issue. It cannot be denied that this is a very common fact in Asian countries, common working condition in China and Indonesia in lots of factories, not only Apple. All electronic companies depend on the rare material that people destroy land and find the mineral mine. The question I have in mind is why Apple is the only name pointed out in this issue? Why not Microsoft, Blackberry, Samsung or any other name? Why we keep hearing this issue over and over again pointed out that Apple should be shame about this. Remember that some competitors of Apple from China. Is this their strategy to show people the negative side of production so they could compete Apple in a secret way? Nobody knows for sure, but this is a legal and illegal problem that Apple can’t just sit in their headquarters in California, US and look over the world from their window. I suggest what they should do now is taking action to prevent people’s anger and spreading bad information.

In the mean time, please check out this video and please leave your comments below. What you think Apple should do now?

Smartphone camera + equation + PhotoMath = problem solved!

If you are having trouble to calculation and Math subject, this app could be your best app ever!

A London app development company named Microblink developed this app for the long term plans to use the same technology to build app for online banking in the future which named PhotoPay and barcode scanner.

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Only need to download the app form iTune and this app is also available on Window Phone now. Android version will be released next year.

Please leave your comments when you try out the app and hope you enjoy it!


#Maccaslunchbox, FREE steak wrap!!!

If you go to Federation Square sometime between 21st – 24th October, you should drop by Macca’s Lunch box to get yourself a free steak wrap!

You will easily be attracted by a big red pop-up shop decorated with lots of lettuce and long queues at Federation Square, that’s where is it!

And if you take a pic of your free wrap and post it on social media, make sure you use #maccslunchbox hashtag!

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The Steak and BBQ Mc Wraps are 2 new products that Mc Donals came up recently in there “Real Choices” menu. The main idea is to promote the quality of the products through “ordinary to extraordinary” quality of Aussie steak. With the idea of the free steak wrap at cute Red Macca Lunch Boxes around Australia from Oct to Dec this year, some hashtag signs provided to customers, Mc Donalds is trying to bring this campaign to social media. In the next couple months we will be able to see if this campaign is successful or not. For now, just enjoy your free steak wrap first!

Please leave your comments below if you have tried this product. Do you think it is a good way to promote a new product by giving it for free?

Xiaomi vs Apple

I was attracted by an article in Harvard Business Review, “Xiaomi, not Apple, is changing the Smartphone Industry” by Juan Sampere. Have you ever heard about Xiaomi? Have you ever seen its product? Personally, I believed this is only a Chinese company trying to gain domestic market share by taking advantage of Chinese regulatory (prevent foreign online services). But my belief has changed after I read about this company and this is actually a very smart strategy of Lei Jun, FOunder and CEO of Xiaomi bring this company to the current position after a very short time. Chinese customers prefer to use domestically produced products with “not very expensive” prices. This is not the first time a local smart phone company launch, there are about 3-4 Chinese firms holding major Smartphone market share in China, such as Lenovo, Huawei, Meizu, etc., however, Xiaomi has caught the world attention by their successful business model like no other.


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The graph above was made in 2012. 2 years later, now 2014, Xiaomi captures 5% market share, increase 1.8 % from last year. Xiaomi even beats Samsung in China market. Xiaomi sold is 15 million smartphones this year, while Samsung dropped to 13.2 million sales from 15 million sales in 2013. Other local companies such as Chinese Lenovo, Huawei also decreased in sales.

Recently, Xiaomi has risen to 5th place in its share of global shipments, according to Strategy Analytics’ Woody Oh, could be the biggest achievement of this 4yrs old company. Even Xiaomi is claimed to copy Apple ideas and designs, Xiaomi Founder and CEO, Lei Jun states that Apple and Xiaomi are two totally different companies and one day people will understand that when they know more about Xiaomi and the company doesn’t want to be compared with Apple or be called “China’s Apple”.

Xiaomi is reaching Asia and Europe market with the affordable price products, unlike Apple’s core is premium products. Xiaomi has a little reputation in Australia, Europe and North America. This is predicted as a serious threat to giants such as Apple, Samsung, Sony and Google. Even Samsung remains the global smartphone leader with a 25.2% share of the market in Q2 of this year, followed by Apple with 11.9%, China’s Huawei with 6.8% and Lenovo with 5.4%, according to Forbes, Xiaomi seems to be growing fast in the very near future with their effective business model.

Please leave your comment below to share your thought if you have a Xiaomi Smartphone or Are you excited to try this product? Do you think this company could win some market shares in Australia?

Additional readings and sources:


Apps to use at the supermarket

Imagine you are in a supermarket, buying grocery, food, shampoo, tissue, flowers,… Are you always being loyal with branded products or non-branded can be bought as well? Would you buy chocolate if it’s not branded “Cadbury” or “Kitkat”? Would you get a Coco Cola or a Pepsi? Which ice-cream should I go for?… Have you ever got confused of choosing product so you open… an app (such as Woolworths app) right at the moment you are at the supermarket to check star rating points or customer feedback about the products, nutrition or compare prices? If you are having problems with choosing a product…

The first hint is in the picture below. 10 companies with hundreds sub-brands control food and beverage markets that their products are worth to try!


However, choosing one product from ten “different but similar” ones is not an easy job, not only brands but quality, price, quantity are  put into consideration. Therefore, I add in here 5 useful apps that you should download to your phones and carry to the supermarket:

1/ Shop Ethical

This is an app for “green” product, friendly to the environment 34265-1_asl

2/ ShopWell

Checking Nutrition of Food on the packages


3/ FoodSwitch

When you are on a diet and still want something like chocolate, download this app to switch to a better choice!


4/ Frugal

If you are considering to buy a big pack or small package of any product, this app would help you convert price and quantity to determine the best price for you.


5/ Sustainable Seafood Guide

If you love seafood, this app is for you! It helps you to make choices at restaurant or supermarket by telling you the nutritions of specific type of seafood, over 100 types with a ranking system.


Before this reading this blog post, have you ever heard of these apps or actually use them before? Did you find your favorite branded food product in this app when you searched for it? What would be your main consideration if there are two similar products from the same brand? Do you truly love the brand/product or you consume it just because everyone else does? Do you think these Big 10 should have their own app for customers to check on their products?

Please leave your comments below and sharing your thoughts.


Microsoft smart watch’s new feature: hand writing keyboard

Follow my blog post about Apple and new product line coming call: iWatch, today I am blogging about Microsoft’ creative hand writing keyboard on smart watch!

Check this cool feature

We all know that a smart watch is a multifunctional product that support our technological devices such as smart phones, tablets, laptops and lots more. Since the revolution of “internet of things” in 2010, we are expecting this will drive trillions in economic value as it permeates consumer and business life by 2018. The Apple smart watch will work with home devices. Samsung already bought Smart-Home startup Smart Things for $US 200 million. Google is developing an app for all the everyday things in our life. All the giants in the technology field are already prepared for “internet of things” battle, to gain market shares and grow. Do you think this hand writing keyboard feature on Microsoft watch would be able to compete in the market? Are you expecting a better feature will be released in the future? Would owning a smart watch make you feel more powerful and controllable? However, there is no doubt that the competition between these companies in smart wear market will only bring us to a better world in the future with the sciences. We will be surprised.


“Stop Bryllupet”

When I was browsing for a new topic, I happened to see this blog, Thea Bryllup’s Blog, a special Norway girl.


My attention was caught by a big “slogan” at the home page: “Stop Bryllupet”. What does it mean? So I did a bit of research and before we talk about any Digital Marketing, let me tell you a story.

Thea Bryllup, a beautiful 12 year old girl from Norway is blogging about the most important event in her life: getting married! There is no doubt that this would be the 1st teen bride in Norway, who is getting married in 1 month. “On Saturday, this little girl will walk down the aisle. At the altar, she will meet her 37-year-old husband-to-be. Your eyes aren’t betraying you – this bride doesn’t just look young for her age: Thea is Norway’s first ever child bride. And she’s just 12-years-old” – wrote


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Since this blog is open to share her personal life moments and preparation for the wedding in this coming Saturday, her blog became one of the most read blogs in Norway and goes viral within a month. Thousand discussions, for and against this marriage has been mentioned in social media and spreading out. Some people even tried to stop the wedding. Some negative and emotional comments raised. And do you know this Saturday, October 11, her wedding day, is also the UN’s International Day of the Girl? Thea is just one of million girls who have been forced to arrange the marriages. 39,000 girls, one every two second, are robbed their childhood by arranged “I do” everyday. By sharing the Thea’s story on this blog, social media community is sharing the message to the world: Girls not Bride. Mabel van Oranje, Board Chair of “Girls Not Brides” campaign, spoke on Norwegian NGOs, “Our goal is to end child marriage in one generation. If we can keep this generation of girls out of marriage before age 18, we can be pretty sure that they will make sure that their daughters do not marry young either”.

Efficiency by using digital marketing campaign, United Nation can raise awareness for an international message like “Girls not Brides”, to encourage people to “digital attend” to stop the child marriage issue and raising their voices to help young girls around the world.

Please leave your comment below to share your thought about this campaign and actively involved in saving young girls from arranged marriages.


IOS Virus targets Hong Kongers’ cell phones

The social media world has watched a big wave from the Umbrella Revolution from Hong Kong recently. The situation is getting more and more complicated. Thousands of protesters have been protesting on the street for a few days and the Chinese government has done all they can to prevent the protest goes further.


On 1st Oct, all the news wrote about a new virus attacked all iPhones and iPad users. South China Morning Post wrote: “Cybersecurity researchers have uncovered a computer virus that spies on Apple’s IOS operating system for the iPhone and the iPad, and they believe it was targeted pro-democracy protesters in Hong Kong.”

It is still unclear how hackers used the virus on iOS to get information for users, specially the protesters and who behind this event is still unknown, but the code used to control that server is written in Chinese.

Not very long time ago, Hong Kongers were waiting in line to get iPhone 6 and iPhone 6 plus in early September. However, with this security problem, Apple would face a strong drop out in sales and serious lost brand image and customers’ loyalty. There is no record about virus attacked on other mobile devices and tablets from different brands. How can Apple face this issue? This is not the first time Apple is in trouble with hackers and virus. Apple customers from different countries also concern about their personal information, especially when Google recently was also a victim of hackers (5 millions Gmail passwords leaked).

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In addition, Google can be used in China. They even blocked Instagram so all digital social apps can’t access to Chinese people in this country. Some banks and businesses are temporary close in Hong Kong. The protest seems to grow bigger and bigger. Big brands from foreign countries, especially Western countries must face some issue locally and hopefully there will be a solution for all of us in the near future. Please leave your comments below and share your thoughts. How would these giant companies facing problem at Hong Kong and China at the moment? Closing business temporary, is that the way out?


#HeforShe campaign

HeForShe is a solidarity movement for gender equality that brings together one half of humanity in support of the other half of humanity, for the benefit of all.”

HeForShe (also He For She) is a campaign led by United Nations Women, in which men worldwide are encouraged to speak out against the inequalities faced by women and girls. This campaign was launched on September 20, 2014 at the headquarters of the United Nations in New York City, by Emma Watson, a UN Women Global Goodwill Ambassador,  and is co-led by Wolf Blitzer. The campaign is known as a “solidarity movement for gender equality that brings together one half of humanity in support of the other of humanity, for the entirety of humanity”. Let’s look at this campaign from a perspective of a Marketer and treat it as a Marketing campaign in this post.

This campaign is spreading globally through social media, Facebook, Twitter, website and news.

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Since the rumor that Emma Watson could be the next victim of nude photos when the campaign first launched, people around the world and famous celebrities are supporting her with their strong emotions and angers.


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However, how funny it is when the end the “nude photos” scandal turned out to be another marketing campaign belongs to a Marketing Agency. We can’t deny that this scandal contributed to widespread #heforshe campaign for a couple days and push it to a higher level of awareness with strong emotions among social media users. But then come to the question, “What should we do next?”. With a long term campaign like #heforshe, the organization is prepared to fight for it, get plans to raise awareness and be ready to face negative publicity. One scandal with Emma Watson is enough, not able to go with a long term marketing strategy.

Recently, the Channels Fashion Show happened during Paris Fashion week 3 days ago raised the wave of digital news and online world because of #heforshe.

On, Zing Tsjeng wrote:

“The show invitation promised a ticket to Boulevard Chanel, with the Grand Palais transformed into a wide Parisian street like the ones that saw student rioters battling police in ’68. But the real meaning behind the reference only became clear when Cara Delevingne led the walk-out with a speakerphone, shouting “Come on!” like a call to battle. Fellow AW14 campaign star Binx Walton followed with the rest of the models, armed with placards unveiling Chanel’s political intentions behind SS15: “Make Fashion Not War”, “Ladies First”, “Feministe Mais Feminine” (“Feminist But Feminine”) and the slightly more arch “Be Your Own Stylist”. Roaming photographers leapt from the sidelines and onto the runway to snap Karl’s freedom fighters.”

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We enjoyed a Channel Fashion show with all beautiful designs and gorgeous models who look so bright and shine to fight for female, catching attention in the most comfortable ways. This is very smart and surprising! Every one Tweet about it. Every news mentions about it. The campaign is well supported by one of the biggest, strongest brand and best well known around the world. What else can be better?

The stated in their article on 1st Oct, “It would be naive to take this show too seriously. But a well-meaning joke is surely a far better thing than a nasty one.”

After this event, the question for UN is again “What to do next?”. I believe we are expecting some digital wave and trend called #heforshe will wipe out social network in a short period of time. What you think about these 2 current events that rising awareness about #heforshe through social media? Please leave your comments below to share your thoughts. And if you are a gentleman, please don’t forget to join #heforshe. Details on

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